Advertising a Home Based Business

3 Website Suggestions For Clinical Psychologists

Many clinical psychologists and related professionals who offer therapy choose to develop an independent practice. Although being self-employed can afford you more flexibility in your work, it also means doing more work to advertise and find new clients. Developing and promoting a website is one of the first steps for clinical psychologists.

Be Thorough And Intuitive

One of the reasons medical websites fall flat is they are not informative enough for prospective clients. Having a full bio as the provider can help clients find a psychologist that makes them feel more comfortable. If you specialize in certain demographics, you should include this in your bio. Include insurance information. Since many medical websites do not include the specific insurance they take, clients will often skip a provider to avoid calling the office. The website should be intuitive. It should have clear menu options at the top of the page. Drop-down menus can make it easier to include more information without adding clutter. A working search function can help prospective clients find information faster.

Provide Information

Few medical websites take the extra step to add informative content to their page. You don't need to include several pages of content, but addressing a few common topics is helpful. Not only does this information keep visitors on the page longer, but it's a good way to show you have advanced knowledge about various subjects. Having related content on your website might also help your site rank higher and rank for searches that do not involve looking for a psychologist. People might simply search for certain types of therapy or mental illnesses, and eventually your site might come up in their search results. If your website comes up in less specific searches, then it will help your practice gain more traction.

Include A Patient Portal

Having a patient portal is not only attractive to prospective clients, but it can be an important tool for current clients. A patient portal makes the website look more sophisticated, and it implies that making appointments or talking to the psychologist is more streamlined. Patient portals are an excellent tool for patients to become more integrated with their diagnoses and any treatment plans. When patients feel like an active part of their care, they are more likely to be proactive about therapy.

Building a website as an independent provider is already a step in the right direction to establish your business as a professional and can help you compete with more established medical groups. Having an attractive and informative website will make prospective clients more interested in your services.

Reach out to a website design company to learn more.