Simple Social Media Marketing Mistakes That You Should Learn To Spot And Correct

Social media marketing is practically a "must" in today's fluid shopping environment. If you aren't using social media to market your business, then you appear out-of-touch and behind-the-times to customers. However, using social media poorly can actually be worse than not using social media at all. Clumsy efforts can drive away would-be customers and can cost your business. While there are sound principles that you should learn about social media marketing, many of the mistakes made when using social media to advertise are transparent and easy to correct; below are some of these simple, but potentially deadly, mistakes and what you can do to keep them from derailing your social media marketing campaigns:

Maximizing Paid Search On A Tiny Budget: Advice For Small Business Owners

An effective paid search strategy is a cost-effective way for your small business to find new customers and drive growth. With all the relevant information you need to hand, you can carefully track conversion rates and use highly targeted campaigns to reach out to distinct customer niches. Unfortunately, small business owners must often do this with limited budget. If your paid search budget won't stretch very far, get the biggest return on investment with these five crucial optimization tips.

Digital Marketing Jobs That Don't Require A College Degree

With college costs rising and student debt taking on new proportions, many people of all ages are looking into job opportunities that offer growth without requiring a college degree. Whether you are fresh out of high school or thinking about switching careers later in life, focusing on a career that will likely continue to be lucrative over the next decade or more is important. Take a look at this list of careers in digital marketing that will probably continue to show a high demand over the next several years and beyond.